Our Strategy

Enterprise Level

TWG is a multi-brand cooperative comprised of independent brands that are integrated to provide our clients holistic, seamleass and robust solutions. We are a cooperative because we develop our brands to be cooperative more than competitive with one another. We blend the strengths of a multi-brand strategy such as economies of scale and end-to-end solutions with the strengths of brand's identity and core competencies. We leverage a brand's core competencies when delivering our value propositions/offerings.

TWG in an internal facing (back-office) entity that is responsible for the strategy formulation and exection, brand development and management, project management, and operations. TWG employs a master brand strategy that unites all our brands to serve as a singular point of ommunication with our markets. Our master brand, IM Possible Mall (I M) serves as our external (customer) facing entity.

I M a single source of integrated personal, professional, and business development resources, services and products for developing high-performance people and organizations. I M is comprised of over 30+ independent businesses and brands that are connected to deliver seamless solutions.

The I M strategic design is led by StrategicIsite, an I M brand with the intent to build a scalable and agile business model by leveraging each brand's core competencies. "We lead our clients to establish, 'pliable adaptability' which is the ability to change with change." I M growing and learning how to become a better enterprise."

TWG's strategic object is to own the entire personal, professional, and business development value chain that is pliable to response or lead change to ensure we meet the needs of individuals, organizations, and communities.

Brand Level

Individual brands are established and developed using our Entrepreneurial Development Process™ method and are structured to be strategically positioned for integration with other I M brands. Each brand is developed to be an independent revenue generator as well as being easily integrated into our enterprise strategy.

Marketing

We use co-marketing/co-branding strategies to maximize our marketing investments and to increase brand awareness.

Financial

We develop our brands organically as the means to maintain low debt and a strong financial position.